Meta And Google Want to Partner With Hollywood on AI

Both companies are developing technology that can create realistic scenes from a text prompt, and have offered tens of millions of dollars to partner with major studios in some capacity. Rival OpenAI, which is backed by Microsoft, is having similar conversations.

Hollywood studios are keen to discuss ways to use AI to reduce costs while also protecting themselves from having their work stolen. They are wary of giving films and TV shows to tech companies without control over how that content is used.

No major studio has so far sued a tech company over AI, but last week, actress Scarlett Johansson demanded OpenAI stop using a voice that sounded like her for its chatbot after she refused to work with the company.

Readers: Do you think AI will help or hurt advancements in the entertainment industry? Bloomberg News https://www.linkedin.com/pulse/meta-google-want-partner-hollywood-ai-bl…

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